The word "sustainability" means more to you than just "environmentally friendly." You are building sustainability into every aspect of your company, including sustainability of products and services, sustainability of your management team and workforce, sustainability of your supply chain, and especially sustainability of your finances. Maintaining alignment with external equity investors can be a challenge under the best of circumstances, so you likely prefer growth through bootstrapping, customer funding, and more importantly profitability. When you do consider outside equity funding, you seek out values-aligned investors with a long-term perspective, even up to providing
permanent capital.